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AIC International becomes. The blogWho are the seniors? Three generations of seniors. The senior market is segmented under the triple effect of age, life stages, and values of each generation. These are the three generations of seniors. Hearing Health Week at Work in France : October 14-18. New drying box for Hestec® listening amplifiers! 30 years of experience, 30 years of confidence.
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Home → The blog → Who are the seniors? Three generations of seniors.
The 50/64 years: 12 million baby boomers A generation of seniors in gold!
These children of the “baby boom” of the post-war period, have built France of the “Thirty Glorious” which they have enjoyed full. They had high wages and then comfortable pensions. They have not experienced unemployment and have benefited from quality education. They had 20 years in 1960 : marked by the ideals of progress and freedom, it is the generation of the “TGV”, the marketing, and the liberation of the woman… Since 2006, they are 700 000 to arrive at retirement every year, but half is still active. First “pivot generation”, they spend for themselves and also participate in the purchases of their children and their parents, which they help financially. This is the age of the essentials, where we want to live according to his deep needs and satisfy his desires, which sometimes leads to important changes.
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